My Philosophy of Coaching By Avrum Rosensweig

Editor’s Note:
Liz Pearl

Many of us have been watching from the sidelines i.e. social media etc., as Avrum has transitioned his career. He definitely wears his heart on his sleeve, and we love him for it. We were awed by Ve’ahavta and we have enjoyed his heartfelt and thought-provoking features in The CJN and most recently his in depth interviews / schmoozing available on his newest podcast platform – HatRadio. Avrum has been gradually reinventing himself with all of the traits we have come to know him for: compassion, passion, empathy, integrity, vision and insight, and his love of Judaism, humanity, storytelling and yes, schmoozing. Join me in wishing Avrum lots of success in his newest creative professional endeavour a lifetime in the making. Coaching: in search of meaning and purpose – I have nicknamed him The Purpose Doula. (My own professional moniker is Legacy Writing Doula.) Indeed, many of us are still searching for meaning and for our purpose – it’s a journey.


“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.” – Victor Frankl

Victor Frankl (1905-1997) was an Austrian neurologist and psychiatrist from.  Frankl was a Holocaust survivor who spent time in Theresienstadt, Auschwitz, Kaufering and Turkheim. He held on through those dismal years with the hope he would be reunited with his wife whom he loved so dearly. She was unfortunately murdered by the Nazis. Similarly, Frankl wanted to resume his unique research into psychology and the behavior of personkind. Following the Holocaust, he did so. Again, his time in concentration camps were bearable because he had love and his career to look forward to.

Victor Frankl wrote, “those who have a ‘why’ to live, can bear with almost any ‘how’.” This quote is from his classic book, Man’s Search for Meaning, considered to be one of the most popular books ever. Basically, Frankl was saying, one who has purpose and meaning in their life will discover a road to contentment. In fact, Frankl developed a form of therapy predicated on this belief which he called Logotherapy, meaning ‘healing through meaning’.  

Like Frankl’s perception, that meaning leads to healing, I have seen individuals blossom when they hit their stride and stood straight and tall with the knowledge, they were pursuing what is natural to them. It was then their growth seems almost unlimited so much so that they might stay up all night unaware of the time, frequently forgetting to eat.

When meaning comes into one’s life, our days are far too exciting to slow down and ‘waist’ with the mundane. 

This has been my own personal experience as well. When I first created a Jewish humanitarian, organization called Ve’ahavta I worked endlessly, striving to create a non-profit entity that would facilitate a better world. Colours were brighter. The air seemed fresher. I was in a constant state of awe and mostly excited about every moment.

To this end, my coaching is predicated on the pursuit of discovering with my clients what they are supposed to be doing in life; what makes them excited so much, so they simply do not want to sleep. We work together to rediscover the dreams they had when they were younger, or the goals people once set for themselves in the years when they were happier. We then bring them to the surface to act as motivators for their future, for their career.

Some people claim not to have had dreams or aspirations. Whether that is indeed the case, I believe at the core of every human being, at their essence, is a drive to accomplish something, a personal crusade. It is that place in one’s soul we will attempt to uncover and work with it to unearth fulfillment.  

Ultimately, man should not ask what the meaning of his life is, but rather must recognize that it is he who is asked. In a word, each man is questioned by life; and he can only answer to life by answering for his own life; to life he can only respond by being responsible.”  ― Viktor Frankl

Please contact Liz @ if you are looking for support in writing your personal narrative or developing your legacy writing project. 

Everyone has a Story. What’s Yours? Share your Story; Leave a Legacy. —PK Press


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s